Monthly Archives: December 2009

Last week’s Economist featured one of the best articles on the new media landscape in a good while. Backed by solid statistics, for once, this article observed a tendency that I and many others have suspected for a long while now: Digitization benefits niche content and blockbusters, rather than the middle category of “near-hits” or “mid-list” titles. What is booming in an Internet-driven marketplace are the two extreme ends of “the long tail”, not the middle bit. I present a summary of their article, with some additional comments. Continue reading →